Packaging Design Trends 2026: Beyond the Box
Packaging is your brand's first handshake. The 2026 trends — substantiated sustainability, QR-led passports, sensory unboxing — and the EU rules...
Category: brand
Brand Consistency: The 10–20% Revenue Lever
Brand Consistency: The 10–20% Revenue Lever~8 min read
22.06.2026Petr Barák
Graphic designer and founder of MalbarDesign since 1992...
brand identity, branding, logo design, logo designer, marketing
Kinetic Logo Design: Why Static Brands Die in 2026
Logos stopped being static. Kinetic logo design — motion, micro-interactions, adaptive marks — is reshaping branding in 2026. Here's the honest guide.
How to Choose a Branding Agency
9 questions that expose weak studios, real price benchmarks, and the red flags hidden in every beautiful portfolio. Guide.
brand identity, branding, logo design, marketing, small business
Branding for AI Search: How Machines Choose Brands
ChatGPT, Claude and Gemini now shortlist brands before customers do. Here's how branding for AI search works — and why visual identity still...
Logo Design Brief: How to Write One That Works
A weak logo design brief guarantees a weak logo. Here's the exact brief structure pros use — 12 questions, real examples and a free template to steal.