The Quiet Power of Brand Fonts: How Typography Decides Whether People Trust You
The Quiet Power of Brand Fonts: How Typography Decides Whether People Trust You~7 min read
08.06.2026Petr Barák
Graphic designer and founder of...
Category: logo
How to Choose Brand Colours That Don’t Look Like Everyone Else’s
Learn how to choose brand colors with the 60-30-10 rule and color psychology — and the one audit step that keeps your palette from looking like...
brand identity, branding, graphic design, logo design, logo designer
AI, EPS, SVG, PNG: Which Logo File Do You Actually Use — and When?
AI, EPS, SVG, PNG or PDF — confused about logo file formats? Here's exactly which logo file to use for print, web and social, plus the files to...
The 7 Types of Logos — and How to Tell Which One Your Business Actually Needs
Most founders choose a logo type the same way they choose a lunch spot: they look at what everyone nearby is doing and pick something adjacent.
brand identity, branding, logo design, logo designer, marketing
The AI Logo Problem Nobody Is Talking About
The tool was free. The logo was ready in four minutes. The founder posted it on LinkedIn and got fourteen likes.Eighteen months later, she came...
brand identity, graphic design, logo design, logo designer, marketing, small business
How Much Does Logo Design Cost? What Companies Actually Pay for Logos That Work
The logo design industry has developed a peculiar structure over the past decade. Prices don't follow a clean curve. They form clusters—and your...
brand identity, branding, graphic design, logo designer, small business