Packaging Design Trends 2026: Beyond the Box
Packaging is your brand's first handshake. The 2026 trends — substantiated sustainability, QR-led passports, sensory unboxing — and the EU rules...
Website Redesign: When It’s Worth It (and Not)
Website redesign cost in 2026 ranges wildly. Here's what drives the number, when a redesign pays for itself, and when a refresh is smarter.
Brand Consistency: The 10–20% Revenue Lever
Brand Consistency: The 10–20% Revenue Lever~8 min read
22.06.2026Petr Barák
Graphic designer and founder of MalbarDesign since 1992...
brand identity, branding, logo design, logo designer, marketing
Kinetic Logo Design: Why Static Brands Die in 2026
Logos stopped being static. Kinetic logo design — motion, micro-interactions, adaptive marks — is reshaping branding in 2026. Here's the honest guide.
How to Choose a Branding Agency
9 questions that expose weak studios, real price benchmarks, and the red flags hidden in every beautiful portfolio. Guide.
brand identity, branding, logo design, marketing, small business
Branding for AI Search: How Machines Choose Brands
ChatGPT, Claude and Gemini now shortlist brands before customers do. Here's how branding for AI search works — and why visual identity still...
Logo Design Brief: How to Write One That Works
A weak logo design brief guarantees a weak logo. Here's the exact brief structure pros use — 12 questions, real examples and a free template to steal.
The Question Every Growing Business Avoids: Is It Time to Rebrand?
There are six signals that your visual identity is costing you more than it's building. The hard part is admitting you're seeing them.
Why the World’s Smartest Brands Are Ditching Stock Photos for Custom Illustration
Custom illustration has become the most effective signal of brand authenticity. Here's why leading brands are ditching stock photos — and how to...
custom illustrations, graphic design, illustrations, social media illustrations, web illustrator
Inside the Design Room: What Actually Happens When a Branding Agency Builds Your Identity
From the first brief to the final brand guide — the six-stage process that separates agencies that last from agencies that template.