How to Name a Brand (Without Regret)
Naming is the most underrated decision in branding — and the hardest to undo. A practical framework, the traps to avoid, and how to check a name is...
Tag: brand identity
Packaging Design Trends 2026: Beyond the Box
Packaging is your brand's first handshake. The 2026 trends — substantiated sustainability, QR-led passports, sensory unboxing — and the EU rules...
Brand Consistency: The 10–20% Revenue Lever
Brand Consistency: The 10–20% Revenue Lever~8 min read
22.06.2026Petr Barák
Graphic designer and founder of MalbarDesign since 1992...
brand identity, branding, logo design, logo designer, marketing
Kinetic Logo Design: Why Static Brands Die in 2026
Logos stopped being static. Kinetic logo design — motion, micro-interactions, adaptive marks — is reshaping branding in 2026. Here's the honest guide.
How to Choose a Branding Agency
9 questions that expose weak studios, real price benchmarks, and the red flags hidden in every beautiful portfolio. Guide.
brand identity, branding, logo design, marketing, small business
Branding for AI Search: How Machines Choose Brands
ChatGPT, Claude and Gemini now shortlist brands before customers do. Here's how branding for AI search works — and why visual identity still...