Inside the Design Room: What Actually Happens When a Branding Agency Builds Your Identity
From the first brief to the final brand guide — the six-stage process that separates agencies that last from agencies that template.
Tag: logo design
Your Startup Logo Cost $20. Here’s Why It May Cost You Millions.
Startups save $20 with AI logos — but research shows custom professional logo design delivers 215% ROI vs. template solutions. Discover what your...
ai design tools, brand identity, branding, logo design, logo designer
What Actually Goes Inside a Brand Style Guide (and Why Most Small Businesses Skip It)
What goes in a brand style guide — logo rules, colour palette, typography, imagery and tone — plus the minimum viable brand guidelines every small...
brand identity, branding, logo design, logo designer, marketing
The Quiet Power of Brand Fonts: How Typography Decides Whether People Trust You
The Quiet Power of Brand Fonts: How Typography Decides Whether People Trust You~7 min read
08.06.2026Petr Barák
Graphic designer and founder of...
How to Choose Brand Colours That Don’t Look Like Everyone Else’s
Learn how to choose brand colors with the 60-30-10 rule and color psychology — and the one audit step that keeps your palette from looking like...
brand identity, branding, graphic design, logo design, logo designer
AI, EPS, SVG, PNG: Which Logo File Do You Actually Use — and When?
AI, EPS, SVG, PNG or PDF — confused about logo file formats? Here's exactly which logo file to use for print, web and social, plus the files to...